An important aspect of running an underground newspaper, especially if it's online, is advertising. To do this you will have to be creative. Signs, online advertisement via aim (we compiled a list of over 200 screen names from the school), hack the school website and direct all traffic to your underground site, get into the school PA system (it can sometimes be dialed into from any telephone given you acquire the pass-code) and advertise, hand out little fliers telling people about it, buy a bullhorn and have someone else (the main people who run the paper should not do this) advertise the website during lunch time, put fliers in people's lockers, replace the flag (if there is one at the school) with a flag that contains your underground newspaper's logo and domain name, post your logo on the desktop of all the school computers, make your underground site the homepage that loads in the school's computer browsers, etc. Make sure that you target your advertisements to everyone, not just those that you know. Advertise across grade levels and to different cliques. Try to get local media coverage of the paper. If you uncover a big scandal, your paper could get much notoriety. Contact media organizations and make your paper be heard. Remember, you are looking for the largest readership you can get. Just recently beverlyunderground was featured in the LA Times due to a story we reported on, you can get your underground paper's name out there too, its not very hard if you are able to uncover scandal and report effectively. Word of mouth is powerful; you don't need to advertise to every single student, if just a few know about it, word of the paper can spread. If the paper is real good - and it has to start out good, otherwise you may lose your chance, people will continue to read it. 

      Just remember, if you do anything illegal or against school rules (much of the above ideas probably counter school regulations), you better make sure there is no direct evidence that ties it with you. Cover all the bases, because if your paper gets big, eventually someone will find out who is running it so make sure the school can't legally do anything about it. The choice to publish anonymously has many advantages but don't rely on keeping your identity concealed - you have to prepare to be found out. And if you do not use your real name, then don't boast about the paper or talk to people about it where others can hear. If you want to stay anonymous, make sure all contact information given is untraceable and that other people who only have very limited information on the inner workings and the inner circle of writers distribute the paper or take part in the advertising campaign. Remember your rights and adhere to the law - and if you don't adhere to the law, just make sure there isn't a SPECK of evidence that can be traced back to you. If you want to keep the inner ring of writers a secret, don't tell ANYONE ANYTHING about the paper unless you absolutely have to. Advertise but don't be caught. Plan but don't be heard. If you want to use aliases that's probably a good idea.

      To run a paper of a decent magnitude you will need a certain level of commitment and dedication by the staff. Beverly Underground started out with about ten committed writers but as the issues went on, some writers dropped out and we also got new ones. We also received articles from readers who were not on the beverlyunderground staff. The point is, a good underground newspaper cannot be done alone, you need other writers otherwise the paper will most likely fail. Trust me, once you get writers, it may be frustrating reaching your deadlines to print the issue - it goes to show that you need to be committed to the paper as well. Try to recruit writers, artists, web designers, reporters, etc IN PERSON - that always works better. Preferably your friends. 

      A word of advice on content: more is not necessarily better - do not print crap - if you think the article will be interesting to read and/or controversial then that's a good story. Also, don't print lies (unless you indicate it as comedy or something), make sure what you say is fact because otherwise the paper gets discredited.

      The hardest part in running the site is definitely getting the articles together for each issue. I've said it many times - but I will again for emphasis, if you do this you do it all the way. Don't try starting an underground paper unless you have the determination to see it through more than one or two issues.